Aze.US
A growing share of young people in Azerbaijan now view a partner’s financial position as one of the decisive factors when considering marriage.
Where emotional connection, compatibility, and shared values once dominated the decision, material stability is increasingly taking priority.
Observers link the shift to higher living expenses, expensive housing and rent, and difficulty securing stable employment.
Marriage is therefore being seen less as a purely emotional union and more as a long-term financial partnership built around shared responsibility and planning.
Social media has further reshaped expectations. Images of lavish weddings, comfortable lifestyles, and visible prosperity raise the perceived standard of what a “successful” marriage should look like, encouraging a more pragmatic approach among young couples.
Psychologist Zeynab Aliyeva warns that relationships based primarily on financial interest may face serious long-term strain. When income falls or expectations go unmet, disappointment and conflict tend to increase – a pattern that can also influence divorce trends.
Experts note that the growing focus on money reflects broader uncertainty about the future. Financial security is often treated as a protective mechanism against instability.
Yet specialists emphasize that sustainable family life depends on balance: emotional connection, mutual respect, and financial responsibility must coexist. Love alone is not enough – but neither is money.