AZE.US
The average price of smartphones imported into Azerbaijan has more than doubled over the past year, reflecting a sharp shift in consumer demand and market structure.
In January 2026, Azerbaijan imported 69,507 smartphones worth a total of $34.86 million. That marks a 35.4% increase in volume compared to the same period last year, according to available data.
The more striking change, however, is in pricing. The average customs value of a single smartphone rose from 411 manats in January 2025 to around 853 manats this year – more than a twofold increase.
Analysts point to several factors behind the surge. Easier access to consumer credit has made higher-end devices more affordable upfront, fueling demand. Seasonal promotions around the New Year and early spring holidays have also helped boost sales.
At the same time, the market is undergoing a structural shift. Buyers are increasingly opting for mid-range and premium smartphones, often upgrading to newer models as soon as additional features are released.
Another contributing factor is the gradual stabilization of global supply chains, which had been disrupted in previous years but are now normalizing.
China remains the dominant supplier. In January alone, Azerbaijan imported 47,532 smartphones from China, accounting for the majority of total shipments.